Churn & renewal flags
Said on a call.
Flagged the same day.
Accounts tell you they’re leaving long before the cancel email — out loud, on calls your team is already having. Telephos labels those moments as they’re captured, so the renewal conversation starts from what was actually said.
01 · The tells01 · The tells
The cancel email is the last signal, not the first.
A competitor complimented in passing. A quiet “we’re evaluating a couple of options.” A team that stopped using the feature they bought you for. These happen on ordinary calls — and vanish unless someone remembers to log them. Telephos reads every call and labels every tell.
Got it — I’ll get that display bug to engineering today.
Thanks. Honestly, the reviews widget we saw in a competitor’s demo looked a lot cleaner than what we have.
⚑ Competitor complimentFair. Anything else on your list this week?
Why it matters
A compliment for a rival, said to your own CSM — and the line least likely to make it into a CRM note.
Illustrative demo data
02 · Recency
Last week outranks last year.
A pricing gripe from ten months ago is context. A competitor compliment from Tuesday is a fire. Telephos weighs every signal by when it was said, so the risk in front of you reflects what the account is saying now — not everything it has ever said.
- One pricing complaint, never repeated10 months ago
- Asked about contract flexibility7 months ago
- Asked how hard it is to export their data10 weeks ago
- Lifecycle team stopped using flows3 weeks ago
- Complimented a competitor’s widget6 days ago
Illustrative demo data
03 · Where it lands
In the prep doc, not the postmortem.
A churn flag that surfaces after the account leaves is a history lesson. Telephos puts the flags in the renewal owner’s call prep — before the QBR, while the save is still on the table.
- Said on a callSupport call · Tue
- FlaggedCompetitor compliment
- In the owner’s prepQBR · Thursday
Renewal prep · Beverage brand · QBR Thursday
For the account owner · before the call
Walk in knowing what they’ve been saying.
- Complimented a competitor’s reviews widget on a support call — 6 days ago. Lead with the redesigned widget shipping this quarter.
- Lifecycle team hasn’t touched flows since the replatform. Offer a re-onboarding session before they conclude the product stopped working.
- Asked twice about contract flexibility. Come with an answer, not a follow-up.
Illustrative demo data
04 · The pattern
One account is an anecdote. Nine is a roadmap item.
When account after account voices the same churn reason, Telephos rolls it up with the verbatims attached — so Product hears the case in your customers’ own words. Anecdotes in. Evidence out.
Pattern → Product
“Flows feel heavy after the replatform”
0 accounts
One account is an anecdote.
Illustrative demo data
Before the next QBR
See the flags your book is already raising.
Start a 14-day PoC — your transcripts, your accounts, real renewal flags before the next QBR.
Battlecards
The competitors your accounts compliment become the battlecards your sellers carry.
Read more →Roadmap input
The churn reasons that repeat become the evidence Product prioritizes against.
Read more →How it all comes together
Transcripts in. Structured data out. The whole picture on one page.
Read more →