Requests in. A ranked roadmap out.
Every feature request your customers voice on a call, captured the moment the transcript lands and labeled category → topic → subtopic. Not the loudest voice in the room — the counted voice across every call.
Heard once, counted forever.
A customer asks for something on a call. Today that request lives in one rep’s memory — maybe a Slack message, maybe a CRM note, usually nowhere. Telephos captures it as the transcript is processed: the request, who voiced it, the call it came from, and a label that files it exactly where Product will look.
Labels aren’t freeform tags someone forgets to apply. Every request lands in a consistent category → topic → subtopic taxonomy, so “can this talk to Klaviyo?” and “we need the segment sync to go deeper” roll up into the same row — and the count is the argument.
“Honestly, if loyalty tiers could flow into our Klaviyo segments, we’d build winback flows off them tomorrow.”
The count is the argument.
Product doesn’t need another opinion about what to build next. It needs to know what 41 customers asked for versus what one loud one did — with the verbatim a click away, so nothing gets lost in translation.
“If loyalty tiers could flow into our Klaviyo segments, we’d build winback flows off them tomorrow.” — Olipop
“We run three storefronts and I’m still stitching the numbers together in a spreadsheet.” — Allbirds
When a PM asks “who actually wants this?”, the answer isn’t a shrug — it’s a list of calls, each with the customer’s own sentence attached.
“Ask how they handle reporting across multiple storefronts today — tool, spreadsheet, or nothing?”
- Patagonia— Spreadsheet, weekly, one analyst owns it
- Allbirds— Three storefronts, still stitching by hand
- Olipop— Single store today, second launching in fall
Product asks. Every call answers.
The channel runs both ways. Product seeds the questions it wants answered into call prep — so discovery happens on calls Product never joins. The AE walks in with the question already on the sheet; the customer answers in their own words; the answer lands back in the same counted, labeled dataset.
When GTM hears it, Product sees it. No Slack-paste, no “a customer mentioned something on a call last month,” no game of telephone between the people who talk to customers and the people who build for them.
One dataset. Every team’s next move.
The same calls that rank your roadmap arm every other team too.
See your roadmap in your customers' own words.
A 30-day PoC on your own transcripts: requests captured, labeled, and ranked — with every count backed by a call.