Battlecards that write themselves.
Every call your team takes mentions a competitor. Telephos catches each one, types it, cites it — and keeps the card current without anyone chasing reps for intel.
What merchants actually say. About every provider in your space.
Praise, complaints, feature requests — they come up on calls every day, in passing, half-pronounced, and then vanish into a recording nobody rewatches. Telephos structures each one: resolved to the vendor actually meant (a rep hears “Kendo,” the record says Okendo), typed by what kind of signal it is, and cited to the exact call it came from.
That’s the difference between a battlecard assembled from evidence and one assembled from whoever answered in Slack. And because every new call re-grounds the card, it never quietly goes stale the way a quarterly deck does.
“We're on Kendo for reviews but the widget drags our PDP load time and support takes days.”
“Honestly Gorgias just works — the macros saved our CX team through the holiday spike.”
“If Recharge could pause-and-swap in one click we'd cut half our subscription tickets.”
Anecdotes in. Evidence out.
Every strength and weakness on the card traces back to a mention on a real call. Click the pill, hear the merchant. No line on the card survives without its receipt.
Bundled suite — merchants like one bill for reviews, loyalty, and SMS.
m_7c31 · praisem_a94f · praiseEnterprise references land well with larger DTC brands.
m_2e88 · praise
Pricing creep at renewal — the most-repeated complaint this quarter.
m_5b02 · complaintm_c7d9 · complaintm_1f44 · complaintMerchants asking for lighter-weight review widgets keep naming Okendo as the fallback.
m_9a63 · request
Trackers count keywords. Battlecards need evidence.
- Keyword matches you configure by hand — a tracker only finds the competitors you already thought to list.
- “Kendo” never matches your Okendo tracker. The mention existed; the intel didn’t.
- Your calls only. Your reps only meet the merchants your pipeline happens to reach.
- Structures every call — no tracker list to maintain, no competitor you forgot to configure.
- Resolves misheard and half-named vendors to the provider actually meant, then types and cites the mention.
- Reads the whole de-identified provider graph — their calls cover the markets yours don’t.
The deep-dive your team never has time for.
The competitive read, without begging reps for it.
No more end-of-quarter Slack polls asking “what are you hearing about them lately?” The answer is already assembled — typed, counted, cited, and current as of the last call anyone took. Win-loss themes surface themselves; you spend your time on positioning, not collection.
The niche example a rep found once, surfaced for everyone.
A rep hears about the perfect client example on a Tuesday call and it dies in the recording by Thursday. Telephos surfaces it automatically — the workaround a merchant described, the comparison they made unprompted, the objection that landed. What one rep discovered, the whole team can use.
One dataset. Every team’s next move.
The same structured calls that build your battlecards also flag churn risk, feed your roadmap, and map your ecosystem.
See your own calls turned into battlecards.
30 days, your transcripts, real output.