Referrals are said out loud.
Stop hoping reps submit them.
Every week, a customer says “our agency told us to call you” and a rep hears “do you know anyone who could run this migration?” Those sentences are your sourced pipeline and your next handoff — and today they live in recordings nobody rewatches. Telephos listens to every call, so your partner ledger fills itself.
Every referral, both directions,
zero rep behavior change.
Your reps will never reliably fill out a referral form mid-deal. They don’t have to. Telephos detects inbound and outbound referrals in the transcript itself, resolves which partner the sentence points to, and routes it — to you, attributed, the same day it was said.
“Our CSM at Klaviyo said you two should be talking about reviews.”
— Olipop · Head of Retention
“The agency running our site rebuild put you on the shortlist.”
— Patagonia · Ecommerce Lead
“We need someone to run the Recharge migration — do you work with anyone?”
— Allbirds · Ecommerce Director
“Support volume is the next fire. Who do your customers use for helpdesk?”
— Patagonia · CX Manager
Inbound tells you which partners actually source your pipeline — not which ones say they do at QBR. Outbound is a warm intro waiting for a partner on your bench. Both were already being said. Now they’re on the record.
Plant the question.
Harvest the attribution.
Detection catches what gets said on its own. Partner managers go one step further: seed the sourcing questions into the call prep reps already get — “how did you hear about us?”, “do you work with an agency?” The rep asks naturally, in ten seconds, mid-conversation.
Then Telephos catches the answer — every answer, on every deal. No survey, no attribution field left blank in the CRM. Every deal that crosses your pipeline becomes attribution data, because the question was asked out loud and the answer was spoken into a recorded call.
Ask this on the call
“How did you hear about us?”
“Do you work with an agency on your Shopify stack?”
The answer is detected in the transcript, attributed to the partner it names, and filed against the deal — automatically.
Hand deals off with context.
Know which partners to bet on.
The intro arrives with the context attached.
When you route a customer to an agency — or an agency sends one to you — the handoff carries what the calls already established: the scope as the customer described it, the commitments made, the stakeholders who showed up. The receiving side starts where the conversation left off, and the customer never repeats themselves. That’s the difference between a referral program partners tolerate and one they route deals into first.
See which agencies keep showing up next to your best customers.
Across your calls, the same names recur: the agency your three largest accounts all mention, the vendor that appears in every smooth onboarding, the partner nobody has formalized yet. The ecosystem map makes that co-occurrence visible — so your next partnership is the one your customers already chose, not the one with the best conference booth.
And because partners run their own calls with merchants you haven’t met, their calls cover the markets yours don’t.
One dataset. Every team’s next move.
The same calls that fill your referral ledger power the rest of the platform.
Your reps already collected the referrals. Come read them.
A 30-day PoC runs on your own transcripts. If partners are being named on your calls, we'll show you who — attributed and routed.