The competitive read, without begging reps for intel.
You know the drill: a launch is coming, so you post in the sales channel — “what are you hearing about them lately?” — and three reps answer from memory. Telephos already has the answer: every competitor mention on every call, typed, resolved, and cited. Transcripts in. Structured data out.
Battlecards assembled from what merchants actually say.
Merchants talk about your competitors on your team’s calls every single day — the pricing that crept at renewal, the widget that dragged a PDP, the feature they wish existed. Telephos catches each mention, resolves it to the vendor actually meant (a merchant says “Kendo,” the record says Okendo), types it as praise, complaint, or feature gap, and cites it to the call it came from.
Those mentions roll up into battlecards that never quietly rot. A quarterly deck is stale by week three; a Telephos card is re-grounded by every new call anyone takes. When Sales asks “is this still true?” the answer is on the card, with a date.
“Our Yotpo renewal came back forty percent higher and nobody could tell us why.”
“Klaviyo’s flows were live in a week — that bar is what we hold everyone else to now.”
“We asked Gorgias for a proper SLA view three quarters ago. Still waiting.”
The research you never get time — or access — for.
The best competitive intel your company owns is sitting in call recordings you’ll never be invited to and would never have time to watch. The rep who beat the incumbent twice last month has a playbook; the merchant who described the perfect niche use case said it out loud, once, on a Tuesday. Telephos surfaces both automatically — so the win strategy one rep found and the client example one call produced stop dying in the archive.
- Migration effort at switch14 · complaint
- Checkout reliability9 · praise
- Pause-and-swap flexibility7 · feature gap
Reps who won against them led with total cost of migration, not feature parity — then anchored on the merchant’s own churn math.
A beverage brand described running prepaid gift subscriptions through a workaround — the exact use case your next vertical pitch needs.
Positioning grounded in more calls than your team takes.
Your reps only meet the merchants your pipeline happens to reach — one segment, one motion, one slice of the market. A positioning built on that slice mistakes your funnel for the category.
Telephos also reads the de-identified provider graph across the network: where each competitor’s share of voice is rising or falling, and in which categories. Other vendors’ calls cover the markets yours don’t — so when a competitor starts gaining voice in a segment you haven’t touched yet, you hear it before your pipeline does.
- Category narratives written against where voice is actually moving — not against last quarter’s analyst grid.
- An early read on the challenger climbing in a segment your reps haven’t met yet.
- De-identified by design: trends and share of voice, never another vendor’s named accounts.
One dataset. Every team’s next move.
The same structured calls behind your competitive read also build the battlecards Sales runs, feed the roadmap, and map the ecosystem around you.
Get the competitive read on your own calls.
A 30-day PoC: your transcripts, typed and cited, real output.